Triple X.O.G. — Jodie

Triple X.O.G. – Cognac Green Tea

2025

^{Packaging Design / Event Collateral Design / Print Design}

Long-time friends and entrepreneurs Rudy and Felix wanted to share their love for cognac green tea cocktails with the rest of the world, and thus Triple X.O.G. was born. Made from premium cognac, real brewed jasmine green tea, and local Canadian honey, it’s a modern and improved take on a classic drink that pays homage to Asian heritage and culture. They approached me to execute their packaging design and print collateral using their existing logo.

After having many conversations about potential imagery, we felt that a dragon would best encapsulate the spirit of their luxury cocktail. To execute the traditional yet modern style we were searching for, we approached local tattoo legend Bobby Thaii to illustrate the dragon seen wrapped around the can. The final can design was chosen after many iterations and Triple X.O.G. Cognac Green Tea is now available for purchase in BC and AB.

^{Photography used with permission. Dragon illustration by local tattoo artist Bobby Thaii (@bobbythaii).}

^{Founders Felix and Rudy on their production process.}

^{Behind the scenes on the canning line.}

Photobooth props, event signage, T-shirts, posters, and takeaway printed collateral exhibited at launch parties, beer festivals, and promotional events.

^{A4 poster}

Explore more on their Instagram.

Jodie Leung