Vessi – Motu Sneaker Launch
2025
Digital Design / Environmental Design / Print Design
The Motu Sneaker is Vessi’s most durable sneaker to date. As the first major launch since the rebrand, we leaned heavily into technical visual language to feature its unique waterproof ripstop Dyma-tex™ technology. Schematic linework, product feature iconography, and frosted glass overlays were all employed to highlight the rugged capabilities of the shoe while being on-trend.
A custom wordmark was created and paired with striking photography to signal a shift to our customers – that a young Canadian brand can compete with outdoor footwear’s biggest names.
Photography by Fahim Kassam.
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Creative Direction – Andrew Passas
Art Direction – Teresa Chan
Copywriting – Becky Ross
Photography – Fahim Kassam
Graphic Design – Amber Ko, Belinda Wu, and Jodie Leung
Art Direction – Teresa Chan
Copywriting – Becky Ross
Photography – Fahim Kassam
Graphic Design – Amber Ko, Belinda Wu, and Jodie Leung