Toronto Int. Film Festival 2021

Toronto International Film Festival

2021

^{Environmental Graphic Design / Brand Design / Editorial Design}

After two years of fully digital festivals, TIFF was ready to come back with a bang as a hybrid in-person festival. Generating excitement around the reslience of storytelling post-pandemic required a refreshed artistic direction – a complete departure from festival identities of the past with a nod to the digital offerings that would remain.

We presented our iconic logo distorted through a glass cube, constantly shifting to show new perspectives and allude to the ever-evolving and lively nature of TIFF. Close crops of prismatic light refractions teased our audience in static assets before the full festival programming announcement, where motion assets revealed our logo as the source of the vibrant colours.

^{Cube animations used as the hero graphic for trailers and in static works built in Octane and Cinema 4D by Andrew Strapp. Art direction and production by Jodie Leung, Rachelle Ribeiro, and Kevin Greenspan.}