Wildlight Kitchen + Bar Menus
2023
Print Design / Brand Design
Wildlight – Vancouver’s newest, seasonally- and locally-conscious restaurant – came to SMC before their grand opening with the desire to redesign menus they had recieved from another studio.
While the logo and colours were already cemented, they were looking for a way to breathe life and visual interest on paper. Because much of their menu highlights locally-sourced ingredients, visual inspiration was drawn from the Pacific Northwest and its long, wild coastline; lush temperate rainforest; and fresh, clean air.
The headline typeface features rounded serifs and low stroke contrast feel a soft, organic, and less digital feeling while maintaining legibility at smaller sizes.
Serene landcapes were blurred and blended promoting a sense of calm and inviting customers to recall their experiences in the forest and water. Soft golden hour light peeks through trees and reflects off of the ocean’s surface.
* This concept was shortlisted among final design that was selected.
